You can set anything you like into this and it will work with Facebook’s endpoint. Event Nameįirst, there’s the Event Name field in the GA4 web tag itself. The Facebook server-side tag has a limited inventory of parameters it can make use of. Instead, we’ll focus on utilizing the GA4 web tag for Facebook’s purposes. You might want to create a new data stream in GA4 just for your server-side hits.īut this isn’t a guide on how to create a GA4 server-side setup. That way you can “parallel track” via the web tag AND the Server container. If you’re just starting to work with Server containers, it might be wise to copy your existing GA4 web tags rather than replace their functionality with the transport_url field. Let’s start with modifying the GA4 web tag. Here’s a brief overview of how the process works.Īnd that’s it for the overview! Let’s jump into each part in more detail. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! If you want to use the Facebook web pixel to handle both the web stream and the server-side data dispatch, you will have to wait a while until Facebook officially releases their solution for splitting the web pixel stream into both a Facebook server request and a custom endpoint request (e.g. Modify any possible GA4 server-side tags.Trigger when any GA4 request is received.Create and configure the Facebook Conversions API Tag.Load the Facebook Conversions API Tag template from the template gallery.Make sure the GA4 Client is running in the server container.Facebook-specific custom data parameters.User data parameters in the common event schema.The Facebook tag takes the data and forwards it to Facebook.If you already have the face recognition setting, you won’t receive a notice.Table of Contents Table of Contents People will still be able to manually tag friends, but we won’t suggest you to be tagged if you do not have face recognition turned on. In addition, features like Photo Review, which lets you know when you appear in photos even if you are not tagged, as long as you have permission to see the post based on its privacy setting, will not be activated. If you do not currently have the face recognition setting and do nothing, we will not use face recognition to recognize you or suggest tags. The notice will include information about the new features and options to learn more about how we use face recognition, along with a button to turn it on or keep it off. People who still have the tag suggestions setting will begin to see a notice in their News Feed today. The tag suggestions setting, which only controls whether we can suggest that your friends tag you in photos or videos using face recognition will no longer be available. Starting today, people who newly join Facebook or who previously had the tag suggestions setting will have the face recognition setting and will receive information about how it works. Our face recognition setting lets you manage not only whether Facebook uses face recognition technology on photos of you in order to suggest tags it provides an easy on or off switch for a broader set of uses of face recognition, such as helping you protect your identity on Facebook. In December 2017, we introduced a new setting for some people called face recognition. This setting was previously called tag suggestions because Facebook only used face recognition technology to automatically suggest tags of your friends in photos. By Srinivas Narayanan, Applied Research Lead, Facebook AIįacebook has always given you control over whether we use face recognition technology to recognize you in photos.
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